January 09, 2025
Welcome to the latest edition of TriHealth’s month in marketing, where we highlight some of the work and storytelling led by TriHealth’s marketing and communications team during the past month. Check out some of the ways you may have seen the TriHealth brand around Cincinnati this past month!
Monthly Digital Focus
For December, we promoted both our Priority Care and TriHealth Clinic at Walgreens locations. The campaign highlighting multiple locations providing convenient, quality care around Cincinnati, that emphasized how great care is right around the corner. Take a look at some of that work below!
Our additional focus for December was on Physical Therapy. The messaging focused on rebuilding and regaining strength and how that can translate to patients feeling their best. See how it came together!
Celebrating Positive Outcomes – Recent Patient Stories
Our clinical workers make positive differences in the lives of those they care for every day. Check out some of these amazing stories, told directly by our patients!
Ann Lanham, Heart Patient
When Ann Lanham saw who she originally thought was one of her son’s friends in the milk aisle at a local Kroger, she was pleasantly surprised when she finally realized it was one of her old physicians – Dr. Edward Crane! Since this chance meeting, Ann switched to TriHealth and even began seeing Dr. Asimul Ansari with the TriHealth Heart & Vascular Institute! See her full story here.
We always love the opportunity to help tell the stories of some of the amazing care provided by our clinical team members!
TriHealth in the News
In addition to our own channels, the TriHealth internal PR and Comms team works hard to make sure our stories are being told in local news as well – see some of that work below!
Fox 19 runs story featuring Good Samaritan Hospital L&D following Mercy West OB closing
Following the announced closing of the Mercy West OB location last month, Fox 19 ran a story highlighting the work the labor and delivery department at Good Sam. See the full article here.
Becker’s Review recognizes Dr. Helen Koselka in its 180+ chief medical officers to know in 2025 edition
Each year, Becker’s Review publishes a list of chief medical officers that are making a difference in their systems and communities. This year, TriHealth’s Dr. Helen Koselka was featured as one of the 180+ officers recognized in the article. See the full list here.
As Seen on Social Media – TriHealth in the Community
We’re used to our team members providing excellent care at our ambulatory centers, hospitals, and any other patient-facing locations, but we also love seeing them out and active in the Cincinnati community and beyond. Below are links to the social posts highlighting these activations!
- Bethesda Women’s Giving Circle donates $25,000 to non-profit From Fatherless to Fearless
- Xavier University breaks ground on new College of Osteopathic Medicine
Recognizing the TriHealth Way – Event & Celebration Highlights
At every level of the TriHealth organization, our team members are always doing amazing work. See how we were able to celebrate that commitment to excellence!
City of Montgomery’s Annual Children’s Coloring Contest hosted at Thomas Center
The Bethesda Cheer Squad, Bethesda Auxiliary, Volunteers, their pets and everyone that came out to the Thomas Center to continue the tradition of sponsoring the City of Montgomery’s annual Children’s Coloring Contest! Each year the grand prize winner is selected to light the Montgomery Square Christmas Tree!
Santa & Mrs. Claus visit Good Samaritan Hospital
Team members came out to be apart of the Christmas Tree lighting at Good Samaritan Hospital a few weeks ago! In addition to team members, we also had some other surprise visitors to help us get into the festive fun - extra special thank you to Santa and Mrs. Claus!
New Physician Fridays
This month, we started a new series on social media called “New Physician Fridays,” and it’s just about exactly what it sounds like! We take a moment to feature a newer TriHealth physician that has joined the team in the past few months – providing a bit of background, highlighting their specialties, and linking our audiences back to their physician profiles on the TriHealth.com ‘Find a Doctor’ feature. Take a look at our first month of physicians at the links below!
TriHealth Around the City
In addition to our digital presence, TriHealth is well-represented in traditional media channels as well – including a mixture of outdoor advertisements, print materials, billboards and more!
Active Billboards
TriHealth billboard placements can be seen all over Cincinnati! Some of the places you may have spotted us last month are:
- I-71 near Martin Luther King Drive
- I-71 near William Howard Taft Road
- I-75 near Ludlow Viaduct
- I-75 near Norwood Lateral
- State Route 32 near Elick Lane
- Martin Luther King Drive near Reading Road
Recent Print Ads
Needs for print materials tend to range quite a bit, from pamphlets to posters and more! Here are some of the projects we’ve completed recently for different programs and locations:
- Developmental Assessment and Therapy Program Brochure for TriHealth Pediatrics
- Informational Program Brochure for TriHealth CARES Team
