Last Month in Marketing - September 2024

October 04, 2024

Welcome to the latest edition of TriHealth’s month in marketing, where we highlight some of the work and storytelling led by TriHealth’s marketing and communications team during the past month. Check out some of the ways you may have noticed the TriHealth brand around Cincinnati last month!

Monthly Digital Focus

In September, we focused on promoting a new Heart campaign focused on treating Afib. The emphasis was on the importance of maintaining the joyous moments of our lives through proactive treatment of Afib – see how it came to life!

Our additional highlight in September was on Gastroenterology & Colon Care. Focusing on multiple aspects of Gastro and Colon care such as colonoscopy screenings as well as surgical interventions for conditions such as colorectal cancer – we utilized both patient and provider video to tell these stories, while also running static creative to encourage screenings more broadly. Take a look below!

Celebrating Positive Outcomes – Recent Patient Stories

Our clinical workers make positive differences in the lives of those they care for every day. Check out some of these amazing stories, told directly by our patients!

Tiffany Saul, Labor & Delivery Patient

Last May, TriHealth team member Tiffany Saul had her fourth child… in her fourth hospital… in her fourth state. As it turns out, her latest experience with Good Samaritan Hospital was her best one yet! Watch her tell her full story here.

For anyone looking to submit a patient story of their own, learn more here.

TriHealth in the News

In addition to our own channels, the TriHealth internal PR and Comms team works hard to make sure our stories are being told in local news as well – see some of that work below!

Cincinnati Business Courier features Mark Clement & Dr. Kristin Coppage’s article about Women’s Wellness in the Workplace

TriHealth’s President & CEO Mark Clement and Director of Women’s Services Dr. Kristin Coppage discuss how employers can avoid the “one-size-fits-all” approach to their employee health and wellness benefits and other offerings that so many organizations often fall into, and the benefits of doing so. Read the full article here.

Local 12 features Mobile Mammography Van’s stop in Glendale

Local 12 met up with the Mobile Mammography Van in Glendale to show how bringing screening services directly to patients is part of the health care of the future! See more here.

WCPO covers Cincinnati Cancer Advisors screening event in Avondale

TriHealth was proud to partner with Cincinnati Cancer Advisors as well as other local healthcare groups to offer screenings to residents of Avondale. See more here.

As Seen on Social Media – TriHealth in the Community

We’re used to our team members providing excellent care at our ambulatory centers, hospitals, and any other patient-facing locations, but we also love seeing them out and active in the Cincinnati community and beyond. Below are links to the social posts highlighting these activations!

Recognizing the TriHealth Way – Event & Celebration Highlights

At every level of the TriHealth organization, our team members are always doing amazing work. See how we were able to celebrate that commitment to excellence!

September 15^th marked the start of Hispanic Heritage Month

TriHealth is excited to celebrate Hispanic and Latino history and culture! We were a proud sponsor of Su Casa Health Fair, where we hosted blood pressure checks & glucose screenings. We are also excited to support the Hispanic Heritage Festival, among other events in the city!

TriHealth Around the City

In addition to our digital presence, TriHealth is well-represented in traditional media channels as well – including a mixture of outdoor advertisements, print materials and more.