Last Month in Marketing - October 2024

November 12, 2024

Welcome to the latest edition of TriHealth’s month in marketing, where we highlight some of the work and storytelling led by TriHealth’s marketing and communications team during the past month. Check out some of the ways you may have seen the TriHealth brand around Cincinnati last month!

Monthly Digital Focus

This October, we promoted a new Cancer campaign focused on asking the difficult questions about cancer, fearlessly. The emphasis was on an assortment of tough questions that many who have just been diagnosed with cancer may ask about their testing, treatment path, or a variety of other concerns. See a few examples of this messaging below!

Our additional focus for October was on Precision Medicine. Highlighting multiple patient stories that emphasize how genetic testing was utilized to help patients avoid hereditary cancers, we utilized short-form video interviews to tell our stories, while also running static creative to encourage screenings more broadly. Take a look below!

Celebrating Positive Outcomes – Recent Patient Stories

Our clinical workers make positive differences in the lives of those they care for every day. Check out some of these amazing stories, told directly by our patients!

Debbie Elbert, Priority Care & Surgery Patient

When Debbie needed immediate care, she went to the TriHealth Priority Care location in Finneytown to get checked out! Her testing revealed that she was in need of serious surgery, which she was fortunately able to coordinate at Bethesda North Hospital in plenty of time. Watch her tell her full story here.

Santrina Fletcher-Zoller, Breast Cancer Patient

Santrina has maintained a fierce hope and fighting spirit in her ongoing battle against metastatic breast cancer. Her infectious positivity is rooted in finding appreciation for the small things – even expressing gratitude at being diagnosed now as opposed to a decade earlier due to advancements in medical technology since then. See her spread her hope-filled story here.

We always love the opportunity to help tell the stories of some of the amazing care provided by our clinical team members! You can even see a breakdown of the most-seen patient stories of the past few months right here below:

TriHealth in the News

In addition to our own channels, the TriHealth internal PR and Comms team works hard to make sure our stories are being told in local news as well – see some of that work below!

Mark Clement & Dr. Helen Koselka give updates to Local 12 regarding the Baxter IV shortage

Hurricane Helene had massive impacts on Asheville, North Carolina – the site of Baxter International, the largest supplier of IV fluids in the country. Mark Clement Dr. Koselka discussed some of the uses and the importance of IV fluids, while also reassuring patients that they will experience the care they need at TriHealth. Read the full article here.

Local 12 features construction update for Good Samaritan Hospital’s new West Tower

Local 12 covered the beginning of the latest phase of TriHealth's $240 million master plan to improve access to health care in the region. The 168,000-square-foot, five-story structure will become home to a new emergency department, enhanced surgical institute and other clinical services. See more here.

As Seen on Social Media – TriHealth in the Community

We’re used to our team members providing excellent care at our ambulatory centers, hospitals, and any other patient-facing locations, but we also love seeing them out and active in the Cincinnati community and beyond. Below are links to the social posts highlighting these activations!

Good Samaritan Hospital opens the Michael S. Baggish OB-GYN Training Room

Hispanic Heritage Month event at Princeton High School

TriHealth team members raise over $4,000 for AHA's CycleNation event

TriHealth serves as BLINK Cincinnati's Accessibility Partner

TriHealth involved in Xavier University's new "Hard Knocks" style documentary series

TriHealth partner Xavier University sets groundbreaking date for new College of Osteopathic Medicine

TriHealth team members took some fun photos with the ACS's Big Pink Chair

TriHealth Information Systems, Clinical Informatics and Analytics teams raise over $2,200 in donations for Crayons 2 Computers at department picnic

TriHealth 1HR Team hosts “Pretty in Pink” celebration at Baldwin Building

Good Samaritan Hospital NICU hosts Halloween costume party

Recognizing the TriHealth Way – Event & Celebration Highlights

At every level of the TriHealth organization, our team members are always doing amazing work. See how we were able to celebrate that commitment to excellence!

TriHealth Celebrates National Midwifery Week

Running from Sunday, October 6^th to Saturday, October 12^th, National Midwifery Week was a great opportunity to recognize the amazing work done by our TriHealth Midwives! Our midwives help foster a supportive and empowering birth experience for every patient they encounter - so that the parents of Cincinnati can look back at their birth experience with memories of love, support, and growth from a team that really cares!

TriHealth Hosts 2024 Service Awards Dinner

This annual celebration honors those who have reached key milestones of 20 and more years of service to TriHealth or who were recipients of a Living Our Values award in the past year. At the dinner, nearly 200 team members were recognized for their collective 5,300 years of service!

TriHealth Around the City

In addition to our digital presence, TriHealth is well-represented in traditional media channels as well – including a mixture of outdoor advertisements, print materials, billboards and more!