August 12, 2024
Welcome to the third installment of TriHealth’s month in marketing, where we highlight some of the work and storytelling led by TriHealth’s marketing and communications team during the month of July. See some of the ways you may have noticed the TriHealth brand around Cincinnati this past month!
Monthly Digital Focus
For July, the focus stayed on early cancer detection through regular checkups and screenings with a primary care physician, highlighting the connectivity and collaboration between these areas of care. For many adults who develop cancer, finding it early can make a major impact on treatment – both when it comes to options and efficacy. Working with an individual’s primary care physician may aid in early detection, as well as helping with lifestyle changes that can help with prevention. See how that messaging developed below!
Our additional focus for July was Pediatrics. Focusing on well checks, we really wanted to emphasize the importance of these visits for children of all ages, not simply for kids who are very young. See how that messaging came together below!
Celebrating Positive Outcomes – Recent Patient Stories
Our clinical workers make positive differences in the lives of those they care for every day. Check out some of these amazing stories, told directly by our patients!
Brad Seiler, Colon Cancer Patient
Following a routine colonoscopy with his primary care physician, Brad was diagnosed with colorectal cancer. Luckily, because he was up to date on his screenings, Brad’s cancer was caught early – and he is now cancer-free for over five years! Watch or read his full interview here.
Linda Hare, Heart Patient
Following her high-intensity interval training (HIIT) workout class, Linda wasn't feeling great. At first, she thought it was nothing - but as her discomfort continued to get worse, she listened to her body and sought out care. See Linda talk more about her heart attack experience, and how this middle-school teacher has gotten back to the things she loves at her full interview here.
For anyone looking to submit a patient story of their own, visit the submission page here.
TriHealth in the News
In addition to our own channels, TriHealth’s internal PR and Comms team works hard to make sure our stories are being told in local news as well – see some of that work below!
Local 12 highlights TriHealth in “Value Based Care” story
Local 12 followed the story of TriHealth patient Patty Needham, highlighting the various ways she has taken advantage of the Population Health model of care we are incorporating here at TriHealth. Read or watch more about how she is working with her care team to stay well here.
Dr. James Maher featured in Fox19 story about Melanoma
Dr. Maher appeared in a Fox19 for a Cure story encouraging patients to take precautionary measures like using sunscreen, as well as discussing new treatment options and more. See the whole story here.
As Seen on Social Media – TriHealth in the Community
We’re used to our team members providing excellent care at our ambulatory, hospital, and any other patient-facing locations, but we also love seeing them out and active in the Cincinnati community and beyond. Below are links to the social posts highlighting these activations!
Recognizing the TriHealth Way – Event & Celebration Highlights
At every level of the TriHealth organization, our team members are always doing amazing work. See how we were able to celebrate that commitment to excellence!
Bethesda Campus Summer Celebration held at Bethesda North Hospital
Bethesda North Hospital had a blast hosting the Bethesda Campus Summer Celebration! Special thanks to the Bethesda Auxiliary team, the Bethesda Cheer Squad and everyone who came out to participate and celebrate all the hard work and dedication of the B North team!
TriHealth Around the City
In addition to our digital presence, TriHealth is well-represented in traditional media channels as well – including a mixture of outdoor advertisements, print materials and more.
Recent Print Ads
Needs for print materials tend to range quite a bit – here are some of the projects we’ve completed recently for different programs and locations:
- Updated Postcard Mailers for Madeira Pediatrics
- Moving / Renaming Signs for Cincy OB-GYN
- Black Family Reunion Job Fair Advertisement
- TriHealth Heart & Vascular Institute Cardiac Amyloid Conference Poster
- Six-Panel Brochure for TriHealth Orthopedics & Sports Medicine
TriHealth at Great American Ballpark
We are always excited about our ongoing partnership with the Cincinnati Reds – check out some of our activations or recent highlights with them here!
TriHealth partner Hunter Greene receives first career All-Star selection
Reds starting pitcher Hunter Greene made his first career All-Star appearance this past month. Hunter has worked with our marketing team to create radio spots encouraging the people of Cincinnati to stay healthy and seek proactive, preventative care – Congrats, Hunter!
Be sure to check back in next month to see what’s new!
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