Last Month in Marketing – January 2025

February 12, 2025

Welcome to the latest edition of TriHealth’s month in marketing, where we highlight some of the work and storytelling led by TriHealth’s marketing and communications team during the past month. Keep scrolling to see some of the ways TriHealth brand has been present around Cincinnati this past month!

Monthly Digital Focus

To start the new year, we promoted TriHealth Primary Care, focused primarily on encouraging folks to schedule their 2025 annual wellness exams. The campaign continues to promote TriHealth’s focus on preventative care and staying on top of health issues before they become major concerns. See some examples below!

Our additional focus in January was on Imaging. The messaging promoted the high-tech innovation available with TriHealth Imaging services at more than 25 convenient locations across the greater Cincinnati area. Check it out here!

Celebrating Positive Outcomes – Recent Patient Stories

Our clinical workers make a positive impact on their patients' lives every day. Check out these amazing stories, shared directly by our patients!

Josh Curtis, Brain Cancer & Physical Therapy Patient

When Josh got checked out for dizziness, the last thing he was expecting was a brain cancer diagnosis — but he managed to keep a positive outlook throughout his treatment and surgery, even remaining hopeful when he was told he may never walk unassisted again. Josh then worked with the great folks at TriHealth Rehabilitation Hospital.

“I end up coming in in an ambulance, in a stretcher, into a bed – and I walked out,” said Josh. See his full story here.

Alex Berling, NICU Patient

When she was first admitted to Good Samaritan Hospital at 24 weeks pregnant, Alex didn't know what was in store for her growing family. After 10 weeks in the hospital, she delivered her son, Felix. Following their time there, the NICU has even inspired a rather big change in Alex's professional life, as well.

"Those NICU nurses were incredible," she said. "It made me want to be a nurse — I am going back to school to be a NICU nurse to help other babies and families with that start." See her full story here.

We always love the opportunity to help tell the stories of some of the amazing care provided by our clinical team members!

TriHealth in the News

Besides our own channels, the TriHealth internal PR and Comms team works hard to get our stories featured in local news. Check out some of their work below!

Local 12 runs story encouraging new year well visits featuring TriHealth clinicians

To help encourage the people of Cincinnati to get an early jump on well visits this year, Dr. Scott Woods, Dr. Joseph Bailey, nurse navigator Rebecca Brown and genetic counselor Courtney Rice all offered insights into the advantages of staying up to date with preventative visits. Read the full story here.

THVI clinical trial led by Dr. Muck highlighted with patient story feature on Local 12

A groundbreaking device designed to prevent strokes is currently undergoing clinical trials at THVI, and could be life-saving for individuals at risk of stroke or heart events. This story highlights TriHealth patient Tony DeRose and his experience with the new C-Guardians Two stent. See the whole story here.

As Seen on Social Media – TriHealth in the Community

Our team members consistently provide exceptional care at our ambulatory centers, hospitals, and other patient-facing locations. It's inspiring to see them actively engaging with the Cincinnati community and beyond. Check out the social posts below to see these amazing activations!

Recognizing the TriHealth Way – Event & Celebration Highlights

At every level of the TriHealth organization, our team members are always doing amazing work. See how we were able to celebrate that commitment to excellence!

Cincinnati Magazine announces Top Docs, Dr. LeRoy featured on cover

Cincinnati Magazine released their 2025 Top Doctors Issue last month, and we couldn't be more proud of the 140+ amazing TriHealth physicians that were highlighted — including Dr. Betsy LeRoy, who was featured on the front cover of the issue! This impressive list features the best physicians in the Greater Cincinnati area, as selected by their professional peers in a survey. The list includes the top 939 physicians in 72 specialties - congratulations to all 140+ TriHealth physicians recognized!

TriHealth participates in 2025 MLK Freedom Walk

Thank you to everyone who braved the cold yesterday on Martin Luther King Jr. Day for the MLK Freedom Walk! Spanning from the National Underground Railroad Freedom to Washington Park and concluding with a reception at the Cincinnati Music Hall, the march brought some much-needed warmth and joy on such a chilly day — thank you to everyone who came out!

New Physician Fridays

Last month, we started a new series on social media called “New Physician Fridays,” where we take a moment to feature a newer TriHealth physician that has joined the team in the past few months — this allows us to introduce these newer physicians to potential patients all across Cincinnati! Take a look at our physicians from this past month at the links below!

TriHealth Around the City

In addition to our digital presence, TriHealth is well-represented in traditional media channels as well – including a mixture of outdoor advertisements, print materials, billboards and more!

Active Billboards

TriHealth billboard placements can be seen all over Cincinnati! Some of the places you may have spotted us last month are:

I-71 near Martin Luther King Drive
I-71 near William Howard Taft Road
I-75 near Ludlow Viaduct
I-75 near Norwood Lateral
I-275 near Mosteller
State Route 32 near Elick Lane
Martin Luther King Drive near Reading Road
East Main Street near Clark Street in Clinton County
State Route 68 near State Route 134 in Clinton County
I-71 near County Road, Entering Clinton County
I-71 near State Route 73, Exiting Clinton County

Recent Print Ads

Needs for print materials tend to range quite a bit, from pamphlets to posters and more! Here are some of the projects we’ve completed recently for different programs and locations: