September 09, 2024
Welcome to the fourth installment of TriHealth’s month in marketing, where we highlight some of the work and storytelling led by TriHealth’s marketing and communications team during the past month. Check out some of the ways you may have noticed the TriHealth brand around Cincinnati in August!
Monthly Digital Focus
For August, we shifted the primary focus to Pediatrics, primarily highlighting well checks. Emphasizing the importance of these visits for children was a key part of our messaging strategy for the month. See how that messaging came to life below!
Our additional highlight in August was on Imaging. Focusing on the convenience of many imaging services at various TriHealth hospital and ambulatory locations, we wanted to show that there are options for the whole family – no matter their age or what they need checked out. Check out that messaging below!
Celebrating Positive Outcomes – Recent Patient Stories
Our clinical workers make positive differences in the lives of those they care for every day. Check out some of these amazing stories, told directly by our patients!
Charles Cerino, Pancreatic Cancer & Heart Patient
Two years ago, Charles was diagnosed with pancreatic cancer after a routine follow-up ordered by his primary care physician. “I started off with 36 infusions, 28 radiation treatments, and then I had surgery to remove the back half of my pancreas," he said. Although his treatment went very well, Charles would receive more concerning news regarding his heart and later need surgery soon after. Watch him tell his recovery story here.
Paul Hall, Lung Cancer Patient
When Paul Hall, a bowling coach at Seven Hills High School, came down with a cough, he thought it was nothing but a summer cold. Once he began losing weight as well, Paul knew it was time to get checked out. See him tell his full story of successfully managing the Stage IV lung cancer that was found soon after.
For anyone looking to submit a patient story of their own, visit the submission page here.
TriHealth in the News
In addition to our own channels, the TriHealth internal PR and Comms team works hard to make sure our stories are being told in local news as well – see some of that work below!
Local 12 highlights TriHealth-sponsored Midwest Black Family Reunion
Local 12 wrote about the annual Midwest Black Family Reunion, encouraging Cincinnatians to check out some of the available health screenings being offered. Read or watch more here.
Fox19 runs 19 For a Cure segment featuring TriHealth Pediatrics
Fox19 put out a story encouraging parents to begin scheduling their children’s yearly check-ups, well visits and physical exams with a pediatrician. See the entire segment here.
As Seen on Social Media – TriHealth in the Community
We’re used to our team members providing excellent care at our ambulatory centers, hospitals, and any other patient-facing locations, but we also love seeing them out and active in the Cincinnati community and beyond. Below are links to the social posts highlighting these activations!
Recognizing the TriHealth Way – Event & Celebration Highlights
At every level of the TriHealth organization, our team members are always doing amazing work. See how we were able to celebrate that commitment to excellence!
Cincy OB-GYN Hosts Ribbon-Cutting at Liberty Location
Cincy OB-GYN (Formerly OB-GYN Associates) was excited to cut the ribbon for their new Liberty location!
Jeanette Altenau named one of Cincinnati Enquirer’s Women of the Year
TriHealth Director of Community Relations and Government Affairs Jeanette Altenau has been named as one of the 56th Annual Cincinnati Enquirer Women of the Year – congratulations Jeanette!
TriHealth Around the City
In addition to our digital presence, TriHealth is well-represented in traditional media channels as well – including a mixture of outdoor advertisements, print materials and more.
Active Billboards
TriHealth billboard placements can be seen all over Cincinnati! Some of the places you may have spotted us last month are:
- I-71 near Blair Avenue
- I-71 near Martin Luther King Drive
- I-75 near Ludlow Viaduct
- I-75 near Galbraith Road
- I-75 near State Route 562
- I-275 near Mosteller Road
- State Route 125 near Bach-Buxton Road
- Route 4 Bypass near State Route 129
- Martin Luther King Drive near Reading Road
- North Bend Road near Winton Road
Recent Print Ads
Needs for print materials tend to range quite a bit – here are some of the projects we’ve completed recently for different programs and locations:
- New Print Flier for TriHealth Walgreens Clinic – Clifton
- Directory for Group Health OB-GYN
- New Menu Booklet for TriHealth Cosmetic Center
TriHealth at Great American Ballpark
We are always excited about our ongoing partnership with the Cincinnati Reds – check out some of our activations or recent highlights with them here!
Last Chance to see TriHealth Family Zone at GABP this season
With a playground, jungle gym, batting cages, a sensory room and more all overlooking the action from a bird's eye view above left field, there's something fun for the whole family at the TriHealth Family Zone, a permanent space in Great American Ball Park. Your last chance to see it for the season is September!
Be sure to check back in next month to see what’s new!
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