July 08, 2024
Welcome to the second iteration of TriHealth’s month in marketing, showing the work and storytelling led by TriHealth’s internal marketing and communications team in the month of June. Below are some of the ways you may have seen the TriHealth brand around Cincinnati last month!
Monthly Digital Focus
For June, the focus was on early cancer detection through regular checkups and screenings with a primary care physician. For many adults who develop cancer, finding it early can make a major impact on treatment – both when it comes to options and efficacy. In addition to screenings such as mammography, colonoscopy, etc., there are other indicators that an individual’s primary care physician may identify that can aid in early detection. See how that messaging came to life below!
Our additional focus for June was Weight Management. When speaking about weight management, we wanted to emphasize the fact that everyone’s journey with weight is unique, and that there are many different ways to address such a complex challenge in one’s health care. Take a look at how that messaging was incorporated!
Celebrating Positive Outcomes – Recent Patient Stories
Our clinical workers make positive differences in the lives of those they care for every day. Check out some of these amazing stories, told directly by the patients!
Frank Gardner, Patient with Diabetes
When Frank needed part of his pancreas removed, it disrupted his body’s insulin production, and he wound up developing type 2 diabetes as a result. By leveraging the resources available through the TriHealth Diabetes Education Program, Frank was able to find a healthy way to manage his new normal. See how he is back to living an active lifestyle, enjoying retirement and successfully managing his A1c in his full interview here.
Amy Brewer, Heart Patient
Former Mayor of Lebanon Amy Brewer knew something was wrong one morning when all the sudden, it felt like someone was sitting on her chest. Acting quickly, she went to Bethesda Medical Center at Arrow Springs and was taken from there to Bethesda North Hospital where her care went smoothly, and she was able to make a full recovery. Read or watch her full story here.
For anyone looking to submit a patient story of their own, visit the submission page here.
TriHealth in the News
TriHealth’s internal PR and Comms team works hard to make sure our stories are being told in local news as well. See below!
Local 12 “Next-Level Healing” documentary premiers featuring TriHealth patients & providers
Various TriHealth providers came together for an original Local 12 documentary that is aimed to help people in the community learn how to better manage their own health. The program also features multiple patient stories – a breast cancer patient named Santrina Fletcher, as well as Ashley Zinn, a patient who experienced serious complications during childbirth. Check out the full documentary here.
Mark Clement & Dr. Thomas Shockley featured in Local 12 story on the importance of being more proactive in health care
TriHealth President & CEO Mark Clement joined Chief Health Equity Officer Dr. Thomas Shockley to offer their insight on ways to help improve the health of the communities we serve. They speak about the importance of primary care visits to monitor health, regular screenings for early detection, and other proactive care methods that can help manage or minimize potentially life-altering health issues. See the whole story here.
As Seen on Social Media – TriHealth in the Community
We’re used to our team members providing excellent care at our ambulatory, hospital, and any other patient-facing locations, but we also love seeing them out and active in the Cincinnati community and beyond. Below are links to the social posts highlighting these activations!
Recognizing the TriHealth Way – Event & Celebration Highlights
At every level of the TriHealth organization, our team members are always doing amazing work. Here are a few times last month that we were able to celebrate these teams for their commitment to excellence!
Bethesda Butler Hospital holds Summer Field Day Party for team members
Bethesda Butler Hospital hosted a field day full of food, fun and more – where team members played games, took in some great music and enjoyed some fresh air! Big thanks to everyone responsible for organizing the fun day out – it was much deserved for all the amazing work being done by team members at Bethesda Butler!
DEI+B Team hosts Juneteenth screening of “Breaking the Silence: A Black Nursing Documentary" at multiple locations
The DEI+B team joined TriHealth Chief Health Equity Officer Dr. Thomas Shockley and TriHealth President & CEO Mark Clement for the documentary screening at the corporate offices in the Baldwin Building. The documentary – which was also streamed live at Good Samaritan Hospital, Bethesda North Hospital and Bethesda Butler Hospital – brings light to the struggles faced by Black nurses and inspires action to create a more inclusive workforce. Special thanks to bi3 for their help in sponsoring this important project!
Good Samaritan Free Health Center receives Marian & Donald Spencer “Spirit of America” Award
Presented by the Cincinnatus Association and the African-American Chamber of Greater Cincinnati-Northern Kentucky, the “Spirit of America” Award recognizes individuals and organizations for having demonstrated exceptional dedication and service to the greater Cincinnati area, with a commitment to ensuring greater inclusion and diversity in the community.
We are very proud of the Good Samaritan Free Health Center for their commitment to eliminating health disparities and improving health equity. Learn more about the center here.
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Along the Highways and More – TriHealth Around the City
In addition to our digital presence, TriHealth is well-represented in traditional media channels as well – including a mixture of outdoor advertisements such as billboards, print materials and more.
Active Billboards
TriHealth billboard placements can be seen all over Cincinnati! Some of the places you may have spotted us last month are:
- I-71 near Blair Avenue
- I-71 near Martin Luther King Drive
- I-75 near Ludlow Viaduct
- I-75 near Galbraith Road
- I-75 near State Route 562
- I-275 near Mosteller Road
- State Route 125 near Bach-Buxton Road
- Route 4 Bypass near State Route 129
- Martin Luther King Drive near Reading Road
- North Bend Road near Winton Road
Recent Print Ads
Needs for print materials tend to range quite a bit – here are some of the projects we’ve completed recently for different programs and locations:
- Mason CenterPoint Summer 2024
- Large Print Banners for McCullough-Hyde Memorial Hospital Maternity Care
- New Recruitment Panel Card for TriHealth Volunteer Services
- New Informational Brochure for Patient Relations
- Updated Training Room Mural for McCullough-Hyde Memorial Hospital
TriHealth at Great American Ballpark
We are always excited about our ongoing partnership with the Cincinnati Reds – check out some of our activations or recent highlights with them here!
Elly Vandalizes the TriHealth Riverboat
On Monday, June 24th, Elly de la Cruz hit an absolute nuke to dead center field to cap off a three-hit night for the Reds’ star. The home run made it all the way to the TriHealth-sponsored Riverboat seating area, where it almost directly hit our logo! The Reds ultimately went on to win this game against the Pittsburgh Pirates by a score of 11-5.
Be sure to check back in next month to see what’s new!
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